The visuals focus on contemporary elegance: lace tops paired with utilitarian shorts, bold prints on relaxed silhouettes, and fluid dresses in radiant hues.
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Each look is styled to reflect a sense of individuality while
embracing the freedom and energy of the season. The interplay of light,
shadows, and textures highlights the self-assuredness of the Maje woman
and her ability to effortlessly mix femininity with modernity.
This bag contains a life. The life of a woman who is always on the move, and who doesn’t want to compromise between style and modernity, or practicality and functionality. Whether slung over the shoulder, worn crossbody or tucked under the arm, Cargo makes a strong, assertive statement in its design, declaring above all, the freedom of expression.
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Featuring Lennon Sorrenti and shot by Laura Coulson, the campaign is set in a minimalist summer home where natural light and bold textures create a striking narrative.
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